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It is the crossroads of séoulite time. Post about the nerve Gwanghwamun intersection, and watch the crowd pass through at the double wide historic avenues as highways. You will see girls cavalcader elegant office on vertiginous stilettos, finger on the smartphone, the salarymen in impeccable suits, showing off their cup of Starbucks coffee, Protestant preachers ânonnant the Gospel in a megaphone, children beyond the moist heat by venturing into jets of water. And maybe a Western tourist lost in the mass of the extreme East. All these people rushed to beat the short countdown set by the relentless light green light. In the distance, under a deep blue sky, the rugged mountains stand above the royal palace of Gyeongbokgung, crowning the "corridor of stars," this axis geomancer who gave his spine to the immense capital. On the right, buildings of steel and glass rise along the cranes always moving. The telluric energy of old always electrifies the people of Seoul the next century. "Palli-palli" is the slogan of this megalopolis of more than 15 million people in the world finally opens. "Quick-fast" mantra behind the economic miracle of the great Han River, which flows through the capital. This frenetic growth has risen in record time at the fifteenth place in the world economy, which in 1950 was as poor as Sudan. And she finally allows today Séouliens learn to live.You do not come here to admire the breathtaking architectural lines, as in Hong Kong, or taste the mysterious tranquility of Buddhist temples loaded Incense Pagan or Bangkok. Visitors arrive in Seoul to drink the insatiable energy of a magnetized by the future capital and lives each day as a last chance. The capital of the Morning Calm is the last frontier of emerging Asia for travelers in search of the East and avant-garde exotic. "She joined the club of Asian megacities that we must have visited, like Shanghai, Hong Kong or Singapore," said Frederic Boulin, the owner of Park Hyatt, which is receiving an increasing number of travelers in the region and Europe s' providing a break in the trend of the moment capital.
Symbol of the new ambitions, the improbable UFO star architect Zaha Hadid has just crash into the historic district of Dongdaemun. Incongruously, the shell of the silvery scales Dongdaemun Design Plaza (DDP) pours over the city, such a futuristic rubber ball. Coming from the old East Gate, the huge building polymorphic rounds to invite visitors inside her white minimalist. Inside, pristine hoses slope gently to an underground cocoon, green design showrooms. A labyrinth of 86,000 square meters where you get lost, according to the wish of the Iraqi-British architect. Since opening in March, the DDP triggers controversy in Seoul. Gem of contemporary architecture that finally puts the South Korean metropolis on the map of globalization for its promoters, expensive and no content to 450 million dollars for the many critics gadget. "It's a spaceship from another world. For us to embrace it and make it our own. In the future, this may become the Eiffel Tower in Seoul, "Judge, good sport, Seung H-Sang, an architect who had submitted a competing project rooted in the secular history of the capital, passing through its walls.Torn by his past, South Korea still looks to the future. It seems a long time since the capital was like a Stakhanovite fortress, withdrawn its concrete and traditions. "On landing in Paris in the 90s, it was hell, you could not walk around the city crushed pedestrians," recalls Benjamin Joinau, author of Seoul, the invention of a city Editions Otherwise (2006). Seoul now because the tone in Asia in terms of trends, riding the high-tech prowess Samsung as the success of the Hallyu, the Korean cultural wave propagation. Well before the global triumph of Gangnam Style singer Psy, the stars of K-pop and actresses of the country conquered China and throughout the region. On the sidewalks, Chinese or Thai tourists make selfies sites location of Korean soap operas that make you cry the whole of Asia, and the French film fans arrive with images from Oldboy Park Chan-wook full head as you arrive in a Scorsese in Manhattan.
In 2013, Seoul has passed for the first time the 10 million visitors, double compared to 2008! "We are the trendsetters in Asia. Asians love our look, our style, "says Sunkyung Kim, who heads the O'Neul restaurant, place of rendezvous elegant establishment. The great French luxury brands have understood this new attraction, like Christian Dior will open a flagship store this year on Cheongdam, Avenue Montaigne local to better radiate throughout emerging Asia. Jakarta to Beijing and now Paris, the Korean embodies the Asian glamor. And Seoul is its territory, offering a huge fashion show in the open, the result of a society obsessed with appearance, where the scalpel is common society. On the sidewalk of the street Garosugil the top fashionistas perched on their stilettos licking the windows by gauging the corner of his eye, surrounded by suitors prim. "This is the Soho of Seoul. I live to stay in touch with the latest trends, which change so quickly, "said Kim Sunkyung. Where does this perpetual motion?"Being a country at war gives us energy," judge Seung H-Sang. Still technically facing its rival North, the capital of South devastated by the Korean War (1950-1953), still lives in the thank you thousands of artillery of North Korean leader Kim Jong-un pieces mailed to only 40 km from the center, along the watchtowers of the most militarized border in the world ... in 5000 years of history, the Koreans have learned to always be on the alert to counter the attack of the attacker. The lesson drawn from the ferocious invasions from China, Mongolia and in the relentless Japanese colonization (1910-1945), pushes Séouliens always adopt the latest technology to better defeat the enemy. "We are a company ultracompétitive. As soon as we spot something new that we can offer a more compared to our neighbor, we adopt "decrypts Fiona Bae, communications consultant. Just like Samsung, who defeated Apple's supremacy in a few years with his answer to the iPhone.
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